Human Resources and Micro Niches
December 4, 2009 by Easy Keyword Selection
Filed under Keyword Information, Uncategorized
HR Keywords
Human Resources is a fairly established keyword niche, but there are some ways to get your foot in the door. I have discussed the potential for micro niches in the past and while there are a few micro niches to be had in the human resources area there might be a better way to improve your keyword rankings. Changing the key phrase ‘human resources’ and replacing it with HR might be a good place to start. There are far fewer overall searches for HR keywords and phrases but the overall PPC value is much higher. This is kind of an anomaly when it comes to keyword research. For advertisers, sticking to the original keyword phrase ‘human resource(s)’ may prove to be more beneficial due to the higher search volume and the lower PPC advertising costs. For PPC publishers, you may want to focus your attention on key phrases using ‘HR’ as a starting point.
When performing HR and human resource keyword research I used the terms ‘HR manager’ and ‘human resource manager.’ The PPC value of HR manager keywords was much higher and the volume of PPC keyword phrases was much higher. Human resource manager key phrases showed much higher overall search volume and much lower PPC.
